In 2006, it’s likely property styling didn’t mean much to the average Australian selling their property. Yet for Adam and Donielle, it was a concept they were set to pioneer here in Tasmania.
After a quick stop at an open home on their way to a romantic weekend in Freycinet, the trailblazing duo spent their ‘getaway’ drafting up a business plan with the intention of providing a consultation service to people selling their property. The idea became a business and the consultation service took off as Adam and Donielle helped inexperienced sellers prepare their home for sale – adding a fresh coat of paint, recarpeting, straightening their art and getting rid of excess clutter. As they completed more and more consultancy projects and looked around their own house – that quickly filled with staging furniture – it became clear; they needed to style homes for sale (and, at this point, they needed a warehouse!).
It’s not surprising that with Adam’s background in advertising, online strategy and business management, coupled with Donielle’s passion for styling homes, eye for detail and ability to develop a clear vision for every space, they quickly outgrew their first 76 square metre warehouse and now occupy a staggering 1,500 square metres of warehouse space.
Shift specialise in styling vacant properties for sale, aiming to attract a higher sale price for the seller in a shorter amount of time on the market. In addition, Shift offers styling consultation services to assist clients in styling their property that they live in or refreshing the space for sale. The third key service offering from Shift is furniture purchase. As the cherry on top, Shift supply high resolution, magazine style images of the properties they work with for owners and real estate agents.
And their hard work hasn’t gone unnoticed. Shift were awarded the Tasmanian Micro Business Award at the 2015 Telstra Business Awards along with numerous accolades from Houzz ‘Best of Houzz’ in the categories of service and design.
Shift have an extensive range of designer accessories and furniture to suit all property styles from studio apartments, period cottages through to multi-million dollar residences and pride themselves on providing service of the highest quality.
Shift fosters creativity. The team motivate one another to create spaces that are unique, capturing the essence of a home and the heart of the buyer. As such, the culture is relaxed yet motivated, allowing space for the magic to happen. The team is small and agile, promoting innovation and imagination. And what’s more, they truly care about every client and endeavour to change the lives of the people they come in contact with – to truly help them move forward
Donielle’s passion for houses and real estate stems from her desire to see the best in any home and her incredible eye for detail. Donielle possesses an insightful vision of what a room or an entire house could look like with the appropriate colour choice, placement of furniture and accessories. “Texture, colour and form are such important features of a room; they evoke emotion, create interest, set the mood and define the space.” Donielle’s ability to source and combine complementary linens, furniture and accessories has been a vital element in the growth of Shift Property Styling. Her natural ability to see a property and its features allows for a smooth and productive installation in all projects undertaken.
Adam’s passion for all things design has developed over the years through his work in advertising and creative development. Blending these skills with his passion for property was at the heart of Shift Property Styling’s conception. Having experienced and completed a number of renovations, Adam has also gained an ability to see the opportunities for improvement that add value to the appearance and functionality of a property. Adam has undertaken studies in the areas of property styling, including a course designed by International leading home staging expert, Debra Gould, of Staging Diva based in Toronto, Canada. This makes Adam Tasmania’s only internationally trained home staging property presentation expert.
Our team is complimented by having Aaron manage the day to day warehouse duties, logistics of getting stock in and out of properties and ensuring installations happen carefully and to the stylists vision. Aaron is a dab hand at all the handy man requirements at our HQ too.
With an impressive history as a boilermaker/welder through to personal trainer, Scott is quick on his feet and quick to lend a hand to get the job done. When not helping style a home, Scott loves cricket, camping and fishing.
Phoebe joins the Shift team with a wealth of experience in real estate marketing and graphics and has completed a Bachelor of Environmental Design majoring in Interior Design. With a love for everything styling, Phoebe aims for a bespoke design in all her projects.
Alex joins us from the UK where he was involved with fashion styling and as a part of the Amazon EU creative team. Alex has worked in property styling interstate in Melbourne and understand the value a well presented room can bring the sale price of a home.
If it’s something that needs to be moved, then Neil is your man. With years of experience in material handling including airline freight, ground services, delivery driving and forklift operation, he’s done it all.
With a wide range of experience from fashion visual merchandising in the UK through to exterior styling for top end Sydney homes, Anna certainly brings a different perspective to property styling. Anna has also worked in property styling in Newcastle helping create homes buyer aspire to own.
Zara is currently studying Interior Design at Foundry in Hobart and has joined our team to bring a fresh new look to what we bring our client's homes.
Zara's bubbly personality and keen sense of style gives her a styling edge.
Chase is our go to for helping get jobs in and out of properties as well as packing down stock back at HQ. He's a real go getter and always happy to get stuck in to whatever needs to be done on site.
Peta is our weekend wonder woman, taking care of all our pre-open home requirements and ensuring our styled homes look perfect for inspections (and feel warm, well lit with lovely music playing in the background). You'll often see Peta out on a Saturday with her husband Phil taking care of homes before their open, be sure to say hi if you see them.
Rather than style for one specific taste, we identify the likely purchasing market for the property and style to suit that audience.
With each project, we style spaces that clearly define the room and how furniture is used in it to create a seamless flow in the home.
We style around key selling features in the property such as stunning views, a great new kitchen or a roaring fireplace to ensure they are the key elements buyers see.
We have Tasmania’s widest range of furniture to hire to suit new homes, cottage homes, coastal homes or mid century. We style to suit the property and it’s decor, not just to our personal taste.
We can furnish just a few key rooms or a whole house. We’ll work with your budget and provide solutions to create a professional styled finish in your home that attracts buyers.
More than anything, we create simply beautiful styled spaces that inspire buyers to want to buy the home.