About us

Established in 2006, by founders Donielle and Adam Luttrell, the award winning Shift Property Styling, are renowned as Tasmania’s leading interior property stylists. 

The innovative couple began curating spaces as a passion project, but quickly developed a cult following – captivating agents, purchasers, and sellers, with their ability to completely transform houses into homes. 

 

Donielle’s aptitude for style and aesthetic, coupled with Adam’s successful background in marketing, provided a unique platform for the duo to revolutionise the property market – inviting buyers to emotionally connect with a house, and maximise sale potential. 

 

Through careful curation, Shift are now recognised for their warm, welcoming, and contemporary approach to home styling – all the while cultivating a relaxed sense of liveability.

Along with their outstanding logistics team and elite stylists, it’s no surprise the family owned agency has experienced exponential growth, as industry pioneers.

Donielle’s passion for houses and real estate stems from her desire to see the best in any home and her incredible eye for detail. Donielle possesses an insightful vision of what a room or an entire house could look like with the appropriate colour choice, placement of furniture and accessories.

Donielle Luttrell

Director, Co-founder and Property Stylist

Adam’s passion for all things design has developed over the years through his work in advertising and creative development. Blending these skills with his passion for property was at the heart of Shift Property Styling’s conception.

Adam Luttrell

Director and Co-founder

Our team is complimented by having Aaron manage the day to day warehouse duties, logistics of getting stock in and out of properties and ensuring installations happen carefully and to the stylists vision. Aaron is a dab hand at all the handy man requirements at our HQ too.

Aaron

Warehouse and Logistics Manager

With an impressive history as a boilermaker/welder through to personal trainer, Scott is quick on his feet and quick to lend a hand to get the job done. When not helping style a home, Scott loves cricket, camping and fishing.

Scott

Removalist/Installer

Liberty

Sales and marketing

Alex joins us from the UK where he was involved with fashion styling and as a part of the Amazon EU creative team. Alex has worked in property styling interstate in Melbourne and understand the value a well presented room can bring the sale price of a home.

Alex

Property Stylist

Zara is currently studying Interior Design at Foundry in Hobart and has joined our team to bring a fresh new look to what we bring our client's homes.
Zara's bubbly personality and keen sense of style gives her a styling edge.

Zara

Property Stylist

Chase is our go to for helping get jobs in and out of properties as well as packing down stock back at HQ. He's a real go getter and always happy to get stuck in to whatever needs to be done on site.

Chase

Removalist/Installer

Carrie studied Fine Arts at UTAS, with a major in Visual Communication.
Carrie has a passion for real estate, renovating and all things property.
Her role at Shift allows her to be creative both digitally and within the blank canvas of an empty house. Her favourite part of the job is experiencing the ‘before and after’, the welcoming atmosphere of a styled home.

Carrie

Property Stylist and Graphic Designer

Neil

Removalist/Installer

Wade

Removalist/Installer

Peta is our weekend wonder woman, taking care of all our pre-open home requirements and ensuring our styled homes look perfect for inspections (and feel warm, well lit with lovely music playing in the background). You'll often see Peta out on a Saturday with her husband Phil taking care of homes before their open, be sure to say hi if you see them.

Peta

Property Beautification Expert

HOW WE CREATE THE MAGIC

Property styling is more than placing a few cushions on a sofa and hanging some stunning artwork on the wall. Shift Property Styling create beautiful homes that appeal to the broadest market while showcasing the property to its fullest potential. We take into account the many elements of a home that buyers look for so they fall in love with your property.

Style for sale

Rather than style for one specific taste, we identify the likely purchasing market for the property and style to suit that audience.

Define Space

With each project, we style spaces that clearly define the room and how furniture is used in it to create a seamless flow in the home.

Enhance Positive Features

We style around key selling features in the property such as stunning views, a great new kitchen or a roaring fireplace to ensure they are the key elements buyers see.

Wide Range of Furniture

We have Tasmania’s widest range of furniture to hire to suit new homes, cottage homes, coastal homes or mid century. We style to suit the property and it’s decor, not just to our personal taste.

Fully Customised Packages

We can furnish just a few key rooms or a whole house. We’ll work with your budget and provide solutions to create a professional styled finish in your home that attracts buyers.

Aspirational Living

More than anything, we create simply beautiful styled spaces that inspire buyers to want to buy the home.